Obsess enables brands to set up a pop-up store in Mixed Reality. The store can be styled and merchandised in the app. Once it’s ready, it can be published. Brands can use Obsess to set up virtual pop-up stores at events or in empty retail spaces or within a section of their retail store – no physical merchandise required. Shoppers can view the stores in Mixed Reality, walk around to explore products at true-to-life scale in 3D and interact with them – just like they would in a retail store!